The development of China's theme park industry began in 1989 in Shenzhen, the splendid China, but after more than 20 years of development, the current domestic 70% of the theme park is still working for the loss.
When international theme park giants such as Universal Studios are flocking to China, it coincides with the domestic industry suffering, and the "Park + real Estate" model once again sparked hot debate.
What is the benefit of the domestic theme park? How is the operation mode? Disney and Universal Studios have entered China, what will bring to the domestic theme park industry? "Daily economic news" reporters will answer.
After the successful operation of Hong Kong Disneyland, Shanghai Disneyland will open in 2015, while the British Merlin entertainment well-known brand Madame Tussauds wax museum in Beijing this May unveiled; At the end of June, the U.S. Six Flags entertainment in China's first "landscape Six Flags Small town" project location in Beijing, Tianjin and Hebei, the total investment of about 30 billion yuan, is expected to open in 2018 When the international theme park giants have entered China's happy enclosure, about 70% of the domestic theme park is still working for profit.
At present, the domestic theme park investment in more than 50 million yuan has about 300, including a certain brand awareness, a good operating performance of the theme park accounted for only 10%, 70% of the theme park losses, 20% flat. Insiders suggested that the domestic first to strictly tighten the banner of the theme park under the guise of the behavior, followed by the reduction of local government intervention, so that the development of the theme park fully marketable, and finally to encourage the domestic theme park to achieve the group operation, and focus on brand-building, expand revenue channels.
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